Malaysia Festive Fair(MFF) 2008 - Media Plan
Advertising and promotion campaign will be premeditated in advance and executed phase by phase to deliver optimum results in promoting MFF 2008.
Direct mailing to different housing areas of Klang Valley includes: Petaling Jaya, Kajang, Puchong, Setapak, Kuala Lumpur, Cheras, Subang, Ampang and etc.
| Advertisement in ‘above the line’ and ‘below the line' |
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TV, radio, newspaper, magazine |
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Catalog/brochure/flyer insertion |
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Dispatch of fair information via fax and email. |
Billboards and buntings advertisement will be hoisted at strategic location.
SMS invitation.
| * Exciting programs planned for exhibitors to help promote their sales during fair : |
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Lion Dance on the Opening Ceremony.
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God of Prosperity giveaway ‘Ang Pau’ on the Opening Ceremony. |
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Mystery gift for purchase of minimum RM 100 and above in a single receipt. |
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Celebrities’ performance and autograph session. |
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‘Lucky Draw’ and ‘Spend & Win’ Contest with fabulous prizes to be given away. |
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Attractive door gift to be given out to all incoming visitor. |
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Chinese New Year performance. |
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Complimentary massage. |
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Complimentary tattoo painting. |
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Clown to entertain and giveaway free balloon. |
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Free beverage and food testing. |
* Subject to change without prior notice
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