Press Released |
With more than 200 local and international exhibitor booths located across the span of 52,014ft² of hall 1 and 2 at KLCC Convention Centre from 21 – 24 June 2007, IBE 2007 created a storm by bringing the local and international exhibition industry to the next level with its first ever specially designed thematic pavilions. The themed pavilion concept was created and implemented by The Organiser to provide buyers and visitors with a better and more effective sourcing platform to locate their resources without losing their track at the exhibition venue. The five specially themed pavilions are divided into: Beauty, Cosmetic & Skincare, Spa & Wellness, Health & Nutrition, Weight Management, and Hair & Nail Zone. IBE 2007 was indeed a great success with proven testimonials from valued supporting partners, exhibitors and buyers. Commenting on the fair was Mr. Edward Wong, President of Day Spa Association – Asian Chapter. “I’m very impressed with IBE 2007, the overall quality of the exhibition; management and marketing are well done.” Nevertheless, sentiment remarks were also received from exhibitors both locally and internationally. “The result is very encouraging and we will not hesitate to join next year’s IBE. We don’t find any reason why we will not repeat our participation”, stated Mr. K.K Loh, Managing Director of Loyo Corp. Sdn Bhd. For Mr. Thomas Leung, Sales and Marketing Leader of HK Branding Int’l Ltd, “Our purpose of participating in this exhibition is to source for opportunities to cooperate with wholesaler and retailer for our products, and we are pleased to find many potential companies who have shown interest.” On the other hand, Ms. Lee Tee Wee, Product Manager of Panasonic Malaysia finds IBE to be the right platform to inform and educate traders and public on Panasonic’s health and beauty range products. Apart from local exhibitors, IBE 2007’s participants from other countries included Belgium, Thailand, Hong Kong, Singapore, Korea, Philippines, Taiwan and India. A total of 18,635 buyers and visitors have thronged to the 4-day event, with patrons coming from as far as East Malaysia, Singapore, Thailand, Philippines, Japan, China, Hong Kong, Indonesia, Australia and even United Kingdom. In part, IBE 2007’s stage show lineups have also highlighted many talented individuals through the various hair shows and complete makeover competitions. Audiences were receptive towards the numerous talks and seminars that have shed a light to many with the latest offerings on high-end products, as well as wellness tips from spa and beauty expertise. At the end of the day, IBE 2007 also ensured that a handful of visitors went home becoming winners through the ‘Early Bird’ Lucky Draw and ‘Spend & Win’ Lucky Draw competitions. Riding on IBE 2007’s wave of success, many existing exhibitors already secured their booths for next year’s show. More than 70% of participating exhibitors have signed up for the “Early Bird Discount Package” before the show ended. IBE 2008, which is set to kick off on 11 – 14 July 2008 looks set to grow and prosper indefinitely – both in quality and size! As the saying goes, ‘Impressive Beyond Expectation’ has already embarked on a steadfast journey to a grand success. See you at IBE 2008! The launching started with speech delivered by Mr. Johnson Lim and Mr. Edward Wong then proceeded to a video presentation with live testimonial from exhibitors and buyers. According to Mr. Johnson Lim, the recent ruling by the Health Ministry of M’sia to exempt registration of cosmetics manufactured or marketed by Asean countries from next year onwards will help the beauty industry grow tremendously. Hence, IBE has come in the right time to push further the development of beauty industry. Stated by Mr. Edward Wong, President of The Day Spa Association Asian Chapter, “I am impresses by the magnitude of the IBE 2007 as well as the choice of location for the exhibition. The IBE 2007’s comprehensive coverage of the different sectors of the Spa and Beauty industry presents a wide arena for business development”. Adding excitement to this event was the product demonstration by Life Senses Aesthetic Spa, Notation Marketing (M) Sdn Bhd and Rustic Nirvana Sdn Bhd. During the launching, exhibitors and buyers were pampered with free services provided by sponsors. Commenting by Life Senses Aesthetic Spa, guests experienced the ‘Drena Lift Therapy’ with a combination hand skills and advanced technology to help combat the negative energy in their bodies. Followed by ‘Magical Nail Art Printer’ services sponsored by Notation Marketing (M) Bhd which is a new technology that creates amazing designs for customers and storing up to thousands of images. Lastly, Rustic Nirvana introduced ‘Chopstick Oriental Healing Massage’ and ‘Rose Quartz Crystal Facial’ to all guests for some rejuvenating moments. The event continued with Lucky Draw for exhibitors, 5 booths were given away to valued exhibitors who supported and confirmed their participation at IBE 2007. The winners are Life Senses Aesthetic Spa, Synation Sdn Bhd, Ginseng Biotech, Miko Hairstudio & Academy and JBP-SEA (M) Sdn Bhd. The launching adjourned with lunch provided by the Organiser. KLCC is located strategically in the heart of Kuala Lumpur, well known for its sophisticated infrastructure, excellent services, high tech facilities and complete flexibility of space. We believe by organising IBE 2007 in Malaysia’s most sophisticated convention centre will signify a level of professionalism and express our greatest sincerity to the valued exhibitors and visitors by delivering the best services. IBE 2007 receives positive response from market and is supported by Malaysia Tourism Promotion Board, Small and Medium Industries Malaysia (SMI), Hairdressers and Cosmetologists Association of Philippines (HACAP), Singapore Business Federation (SBF), Spa Association Singapore (SAS), Thai Spa Association (TSPA) and registered under Malaysia External Trade Development Corporation (MATRADE). It encompasses 5 thematic pavilions, which are Beauty & Cosmetic, Spa & Wellness, Health & Nutrition, Weight Management and Hair & Nail Zone. Each represents a segmented market concentrating in its true resources and profile for an easy sourcing guide to buyers. The beauty and health market in Malaysia is growing rapidly with constant change in trend and development of various products and services. In year 2006, cosmetic and toiletries industry alone had marked retail sales of RM 3 billion and it is forecasted by the year of 2010, the sales volume will hit RM 4 billion. IBE 2007 plays a momentous role in catering to market needs and appearing in the forefront of beauty and health industry understanding exhibitors’ and buyers’ changing needs thus meeting the specific requirement of each sectors. IBE 2007 truly identifies and understands your target market therefore we have launched a sourcing portal – “TRADEPAPA.com”. TRADEPAPA.com is one of the most comprehensive sourcing portals that operate side by side with IBE 2007 to provide an alternative channel for business opportunities. Moreover, we will also arrange for business matching session to allow buyers, suppliers, trade association as well as government bodies to conduct business negotiation and explore new markets. IBE 2007 ensures a dynamic environment for sales and marketing in the most influential and cost-effective way. This renowned exhibition will be opened to trade and public visitors from 11.00am to 7.00pm, Opening Ceremony will be held on 21 June 2007 at 10.30am. Various stage shows and seminars will be carried out during exhibition period. The 4-day exhibition is with free admission upon registration, kindly pre-register by sending in your names and contact details to Organiser. Goodies bag and show directory available while stock last. |
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