The Industry
Beauty，Cosmetic & Skin Care
In this urbanization era, beauty plays a significant role in portraying a self image and developing self confidence. With the increasing number of women and even men working towards this, the development of cosmetic and toiletries market in Malaysia is growing tremendously. Malaysia’s cosmetics and toiletries industry are predicted to grow continuously with the rate of 13% annually with saturated establishment both from local and international brands.

Spa & Wellness
Spa and wellness is definitely an escape to the world of tranquility where people could rejuvenate and refresh their body and mind from the hazard of urban lifestyle. In IBE, we will keep you updated with a wide selection of the latest spa products, salons, and treatment to allow you to indulge in this luxurious spa’s world.

Health & Nutrition
The increasing awareness of practicing a healthy lifestyle has been vital to the development of health industry in Malaysia. Every year a minimum of 6% of national budget is allocated to implement campaigns to expand and penetrate the global market. It is the major mission of Ministry of Health to build a health system which is capable of providing an enhanced quality of life to Malaysian. IBE is therefore held timely to synchronize with the Ministry’s aim in playing the role as host for world greatest technologies in health care products and services, nutrition, and many other quality products.

Weight Management
In today lifestyle, it is important to be able to lead a healthy lifestyle and staying in good shape. According to the survey conducted by Ministry of Health, result shown that urban population tends to be more overweight (17.5%) compared to rural population (15.5%) of Malaysia and a small percentage of 6.2% people reached the level of obesity. It is believed that this is due to the hazard and stressful lifestyle. Hence, weight management is essential to maintain healthy lifestyle and to stay in healthy body shape.

Hair & Nail Zone
Hair industry has emerged rapidly over the past few years in Malaysia. It is a fast growing industry due to the constant change of hair trend especially in developing countries. In Malaysia, people perceive that hair trend signifies a beauty image that is equivalent to the importance of cosmetics and toiletries beauty. This contributes to the growing of hair industry which has created a major integration of amidst industry for hair products, accessories, and services.